Introducing: Sarah Roberts

Following almost 20 years of experience in marketing and communication and boasting an impressive reputation driving business growth, Sarah Roberts joined BAI Communications (BAI) in 2017, now Boldyn Networks. Her role began as the Global Director of Marketing and Communication and evolved to Group Chief Marketing Officer in May 2022 when the company expanded its global footprint as a leading player in network infrastructure. Since 2017, Sarah has been at the forefront of the company’s core communication and marketing strategies.

Boldyn Networks is on a huge transformation journey, including four acquisitions over the last two years. Sarah has been instrumental in maintaining a strong and integrated marketing and communication voice across all businesses and geographies, managing communication around change, and reimagining the communication with customers and partners.

Sarah has also played a crucial role in securing groundbreaking projects carried out by today’s Boldyn Networks through innovative digital tools, channels, and forums. The shared networks infrastructure provider is working with Transport for London (TfL) to bring 4G and 5G mobile coverage to the Tube network across the capital, with more than 2,000 meters of cabling and thousands of radios enabling this development.

Additional key projects include bringing 5G to more locations than ever before in New York City, as well as Boldyn Networks’ partnership with Sunderland City Council to realize its ambition of becoming the UK’s most advanced smart city through advanced digital infrastructure, and the expansion of ubiquitous connectivity to large sports and hospitality venues, ports and enterprises.

Sarah’s influence in today’s Boldyn Networks’ success doesn’t end there. She’s been the leader of the company-wide project to bring together all BAI Group companies under one purpose-led brand, Boldyn Networks, with a new fresh, bold, and dynamic brand strategy and identity, rooted in AI technology.