Research Reports
We asked more than 100 CIOs, CHROs, and CFOs worldwide to participate in an anonymous survey to discover how they make purchasing decisions and how they prefer being sold and marketed to. They didn’t hold back.
Selling to HR professionals:
Numentum CHRO Report 2024
Many senior HR professionals have been under years of pressure to enact meaningful DEI policies, balance remote and onsite work cultures, and grapple with wild fluctuations in talent hiring and offboarding. As key decision-makers, understanding their engagement preferences is crucial for sellers to thrive in today's dynamic marketplace.
Selling to IT Professionals:
Numentum CIO Report 2024
With so many critical, multifunctional projects on their plates, CIOs' time is limited, and external interruptions to their daily routines can quickly turn into a major setback internally. Understanding these challenges and demands is non-negotiable for any salesperson looking to connect with them.
Selling to Finance professionals:
Numentum CFO Report 2024
CFOs have little room for disruptions in their calendar, which can make capturing their attention seem impossible. For sellers, understanding CFOs’ challenges and daily grind is key to effectively communicating and adding value to their business.