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Optimizing LinkedIn for a High-Impact First Impression

Session Objective:

Equip executives with a professionally optimized LinkedIn profile that combines personal authenticity with strategic brand alignment, enabling them to make a strong first impression, build credibility, and achieve their unique professional and commercial goals.

Duration:

1.0 hours (virtual one-on-one session)

By the end of this session, the executive will:

1. Define Their LinkedIn Presence
   Align on personal and professional goals for LinkedIn, clarifying how they want to "show up" in terms of tone, focus, and audience engagement.

2. Enhance Their Digital Credibility
   Have a LinkedIn profile that authentically represents their leadership style while showcasing their value to clients, colleagues, and the broader professional community.

3. Leverage Brand Messaging Effectively
   Incorporate key messaging elements, such as their company’s value propositions, competitive differentiators, and relevant success stories, to reinforce trust and relevance.

4. Build for Impact
   Implement profile updates designed to foster a high-impact first impression, instill confidence, and drive engagement with target audiences.

Session Highlights:

• Personalized goal-setting discussion to tailor LinkedIn strategy to the executive's aspirations.

• A guided walkthrough of profile optimization, including headline, summary, experience, skills, and media sections.

• Immediate profile updates completed by the coach (Dan), ensuring the profile is polished and ready to impress.

This session sets the foundation for the remaining coaching program, ensuring a LinkedIn profile that resonates with the executive’s network and supports measurable business outcomes.

Strategic Network Building on LinkedIn

Session Objective:

Guide executives in building and nurturing a high-value LinkedIn network that supports professional goals, fosters meaningful relationships, and enhances visibility within their industry and beyond.

Duration:

1.0 hours (virtual one-on-one session)

By the end of this session, the executive will:

1. Map Their Network Strategy
   Identify key individuals and groups that align with their professional and commercial objectives, including clients, industry peers, and influencers.

2. Expand Their Reach
   Learn techniques to grow their network with intention, ensuring connections are relevant and valuable.

3. Strengthen Existing Relationships
   Discover best practices for nurturing relationships through regular engagement and meaningful interactions.

4. Leverage Connections for Business Impact
   Understand how to activate their network to open doors, gather insights, and create opportunities that align with their strategic goals.

Session Highlights:

• A customized review of the executive’s current LinkedIn network.

• Identification of key gaps and opportunities for strategic growth.

• Practical exercises on sending personalized connection requests and initiating meaningful conversations.

• Actionable tips for maintaining relationships through thoughtful engagement and value-driven content sharing.

This session empowers executives to create a purposeful network that drives long-term professional success.

Mastering the Art of Posting on LinkedIn

Session Objective:

Equip executives with the skills to craft and share impactful LinkedIn posts that engage their audience, build their professional brand, and align with strategic business goals using Numentum’s 50:40:10 rule.

Duration:

1.0 hours (virtual one-on-one session)

By the end of this session, the executive will:

1. Define Their Posting Strategy
   Develop a clear framework for what, when, and how to post on LinkedIn, ensuring alignment with their professional objectives and audience preferences.

2. Master Numentum’s 50:40:10 Rule
   Learn to balance their content effectively:

   • 50% Corporate Content: Share updates, achievements, and news that showcase the organization’s value and priorities.

   • 40% Industry Thought-Leadership: Post insights, trends, and articles that position them as a knowledgeable and credible voice in their field.

   • 10% Personal Content: Humanize their profile by sharing authentic, relatable stories and experiences that foster connection.

3. Engage Meaningfully
   Create posts that invite interaction and encourage authentic conversations with their network.

4. Optimize for Visibility
   Understand LinkedIn’s algorithm to maximize reach, including the role of hashtags, timing, and multimedia formats.

Session Highlights:

• Tailored review of the executive’s current posting activity and content style.

• Practical guidance on brainstorming and drafting a variety of post types aligned with the 50:40:10 rule.

• A live walkthrough of crafting and scheduling a high-impact post.

• Insights on using analytics to evaluate engagement and refine future posts.

This session empowers executives to post with confidence and intention, strengthening their LinkedIn presence and fostering meaningful professional connections.

Engaging with Socially Active Buyers

Session Objective:

Teach executives how to identify and connect with socially active buyers on LinkedIn, leveraging engagement strategies to initiate conversations and build relationships.

Duration:

1.0 hours (virtual one-on-one session)

By the end of this session, the executive will:

1. Identify Key Buyers and Influencers
   Learn advanced search techniques and tools to pinpoint target profiles and decision-makers.

2. Engage Thoughtfully
   Discover effective ways to interact with buyers’ posts and content to build rapport and demonstrate expertise.

3. Start Business Conversations
   Understand how to transition from online engagement to meaningful business discussions.

4. Develop an Engagement Routine
   Establish a sustainable approach to engaging with buyers consistently without overcommitting.

Session Highlights:

• Live demonstration of LinkedIn tools for identifying socially active buyers.

• Practice crafting insightful comments and responses to buyer posts.

• Step-by-step guidance on transitioning from connection to conversation.

• A tailored engagement plan designed for the executive’s role and goals.

This session equips executives with the skills to connect meaningfully with key stakeholders.

Leveraging LinkedIn for Strategic Initiatives

Session Objective:

Help executives align their LinkedIn activity with organizational priorities, amplifying strategic initiatives and reinforcing their leadership role.

Duration:

1.0 hours (virtual one-on-one session)

By the end of this session, the executive will:

1. Identify Strategic Alignment Opportunities
   Map their LinkedIn presence to support company initiatives such as product launches, events, or strategic campaigns.

2. Position Themselves as a Leader
   Share insights and updates that reflect their involvement in and endorsement of these priorities.

3. Engage Internal and External Audiences
   Learn how to balance communication with colleagues, partners, and prospects to create alignment and enthusiasm.

4. Maximize Reach for Key Messages
   Utilize advanced LinkedIn features like events, articles, and hashtags to drive visibility for strategic messages.

Session Highlights:

• A collaborative review of the executive’s role in ongoing company initiatives.

• Guidance on crafting posts and updates that align with organizational goals.

• Best practices for engaging colleagues and external stakeholders.

• Techniques to measure and report the impact of their LinkedIn activity on strategic objectives.

This session ensures executives are active ambassadors for their organizations.

Program Wrap-Up and Key Learnings Recap

Session Objective:

Review and reinforce the key concepts and strategies covered throughout the Executive Coaching Program, ensuring executives are confident and equipped to sustain and expand their LinkedIn presence to achieve their professional and commercial objectives.

Duration:

1.0 hours (virtual one-on-one session)

By the end of this session, the executive will:

1. Consolidate Key Learnings
   Recap the highlights from all sessions, including profile optimization, network building, content strategy, buyer engagement, and leveraging LinkedIn for strategic initiatives.

2. Assess Personal Progress
   Reflect on their journey, reviewing changes made to their profile, network, posting habits, and engagement approach.

3. Develop a Sustainable LinkedIn Plan
   Create a tailored action plan for ongoing LinkedIn activity, including a posting calendar and engagement routine aligned with their goals.

4. Identify Growth Opportunities
   Discuss next steps for further leveraging LinkedIn to drive business outcomes, maintain professional relevance, and foster meaningful connections.

Session Highlights:

• Personalized feedback on the executive’s progress and achievements during the program.

• A comprehensive review of the LinkedIn strategies and best practices learned.

• Collaborative creation of a LinkedIn action plan for the next 90 days.

• Opportunity to ask questions and clarify any remaining uncertainties about LinkedIn strategies or tools.

This wrap-up session ensures executives leave the program with a clear roadmap for sustained success, empowering them to maximize LinkedIn’s potential as a professional and strategic asset. description