Activate your people.
Get everyone on brand, on message and advocating for the company to their networks on LinkedIn.
BRAND ACTIVATION
Most companies overlook their most important branding asset: their people.
Why it matters:
With more than 1 billion members, LinkedIn is the world’s largest professional network. When all employees are on brand and message, and advocating for the company to their networks, it reinforces and amplifies your company’s value proposition and competitive differentiators.
Increase conversion rates
Making the right first impression can increase conversion rates from outreach to conversation by as much as 70%.
Influence the outcome
Continually posting the right blend of corporate and industry thought leadership influences buyers, differentiates your sellers from the competition, and can increase brand reach by more than 500%.
Boost revenue
Maintaining a consistent brand presentation across all platforms can boost revenue by up to 23%.
Brand Activation
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Course Objective:
Enable customer-facing professionals to create LinkedIn profiles that effectively combine brand messaging with a personalized presence, fostering buyer confidence and boosting conversion rates from outreach to conversation.
Target Audience:
Customer-facing professionals, including SDRs, BDMs, AEs, AMs, CSMs, and Sales Leaders, who interact with buyers and clients.
Duration:
2.0 hours
Learning Outcomes:
By the end of this course, participants will have:
Integrated essential brand and messaging elements (e.g., value propositions, competitive differentiators, and customer success stories) into LinkedIn profiles while conveying authenticity.
Established a credible and relatable digital presence that resonates with buyers.
Implemented profile updates that support increased conversion rates by fostering immediate trust and familiarity.
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Course Objective:
Equip customer-facing professionals with skills to strategically grow and influence their networks, posting purposefully to reflect brand value while building trust and credibility.
Target Audience:
Customer-facing professionals (SDRs, BDMs, AEs, AMs, CSMs, Sales Leaders)
Duration:
2.0 hours
Learning Outcomes:
Expand and engage a professional network aligned with sales and support goals.
Post effectively using Numentum’s 50:40:10 rule: corporate content, industry thought-leadership, and humanizing personal content.
Build and nurture relationships that can be leveraged for introductions and opportunities.
Activate Your Employees
How do the world's most forward-thinking companies amplify their competitive differentiators?
Ask us about Brand Activation.
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