CRO Insights
One of the best parts of our job is speaking in-depth with some of the most forward-thinking revenue leaders in the business about what makes them tick, how other revenue leaders like them can be successful, and what keeps them up at night.
The result? A how-to playbook to help new and existing revenue professionals get up and going, optimize existing processes, and win in the Age of Buyer Experience.
Where Do BDRs Belong?
The position of BDRs under either CMO or CRO sparks a debate on the purpose of their role in revenue generation.