Latest Articles:
The commercial power of employee brand ambassadors
How one of your most powerful go-to-market motions is hidden in plain sight.
What sales teams aren’t (but should be) doing with closed-lost opportunities
The right and the wrong way to handle Closed-lost deals.
The critical role of internal customer intelligence transfer in the buyer experience
There’s no worse way to start out with a new customer than a lousy post-contract experience.
Need higher performing sellers? Master these two types of sales coaching
The two ways leaders should coach for maximum success—for both the business and the seller.
Solving the disconnect between AEs and SDRs
Both buyer experience and the possibility for a Closed-Won deal suffer when the sales process is broken at the start line.
The quantifiable business impact of a buddy program
Time is money. Here’s how to supercharge onboarding and accelerate go-to-market productivity.
When sales leaders should spend less time in buyer meetings
How businesses must support sales teams to develop the skills to elevate sales conversations independently and understand when to escalate them appropriately.
The buyer-experience mindset: A powerful shift that’s easier to implement than you think
Most salespeople have never been professional buyers. Here are three best practices executives should follow to oversee the implementation of the buyer-experience mindset.
Introducing the Connected and Empowered Enterprise
The Connected and Empowered Enterprise is the modern way to sell, prioritizing the buyer experience and leveraging a powerful resource: relationships.
Why we’re in a buyer experience crisis (and how to solve it)
Buyers have had it with spam. Why revenue teams must focus on providing buyers with a best-in-class experience at every step of their purchase journey.
