Latest Articles:
Efficient vs. Effective: the difference between being fast and being right.
What’s efficient isn’t always effective. Of the two, the latter is much more important. Here’s why.
Why your new initiative failed (and how to nail it next time)
This is what New Year’s Resolutions and new company initiatives have in common.
The unrivaled power of your book of business
Here’s what “your network is your net worth” really means.
New sales tools and methodologies? Why sales leaders should care
A leader’s craft is their combination of experience and ability to use new technologies and approaches.
What sales teams aren’t (but should be) doing with closed-lost opportunities
The right and the wrong way to handle Closed-lost deals.
The critical role of internal customer intelligence transfer in the buyer experience
There’s no worse way to start out with a new customer than a lousy post-contract experience.
Need higher performing sellers? Master these two types of sales coaching
The two ways leaders should coach for maximum success—for both the business and the seller.
Solving the disconnect between AEs and SDRs
Both buyer experience and the possibility for a Closed-Won deal suffer when the sales process is broken at the start line.
The quantifiable business impact of a buddy program
Time is money. Here’s how to supercharge onboarding and accelerate go-to-market productivity.
The weekly 1-on-1 needs an overhaul—here’s why and how
Executives can use these five best practices to coach their sales leaders to create better team dynamics, accelerated deals, and stronger sellers for the long term.
Four steps for an effective interview process
Our strategy for ensuring that, when the chosen candidate accepts an offer, it is because they’re in it for the long run.
Introducing the Connected and Empowered Enterprise
The Connected and Empowered Enterprise is the modern way to sell, prioritizing the buyer experience and leveraging a powerful resource: relationships.