Buyer Experience (BX)
The Bridge Between Buyer Expectations and Revenue Growth
Ready to turn BX into your competitive advantage?
Trusted by the world’s leading brands
Great Selling Starts with Great BX
For almost a decade, Numentum has helped the world’s leading B2B sales organizations transform how they engage and sell to today’s buyers, by delivering world-class buyer experiences across the entire journey. Our cutting-edge, virtual and in-person, instructor-led programs go far beyond teaching modern sales techniques. They transform belief systems. We help sellers see what they’re truly capable of and hold them accountable to sustained behavioral change that drives measurable results.
We’ve trained hundreds of companies and more than 20,000 customer-facing professionals across North America, LATAM, EMEA, and APAC, equipping them to build credibility, secure meetings, and close deals, all while delivering confidence at every stage of the buyer journey. Our programs have generated billions in incremental pipeline and revenue for some of the world’s most recognized brands.
Turning BX into Revenue
In a world where buyers have more control, access to information, and higher expectations than ever before, BX is the ultimate competitive advantage. BX is no longer about what you sell. It’s about how you engage, earn trust, and create a journey that turns conversations into revenue.
This isn’t theory. It’s impact.
“Numentum aligned our GTM professionals across the Americas, EMEA, and APAC regions with Broadcom’s brand and messaging on their LinkedIn profiles, communicating the value proposition of the newly formed Enterprise Security Group.”
MONICA WHITE, CHIEF MARKETING OFFICER
“Numentum puts our people in the shoes of the buyer versus selling a product. Numentum became a way of working across Sales, Marketing, and CS, generating more than €500m of pipeline annually with predictability quarter-over-quarter.”
KIRSTEN ALLEGRI WILLIAMS, CHIEF MARKETING OFFICER
“My first deployment generated more than USD 500m of incremental pipeline during the first 12 months of the program with a 25% close rate. It was a no-brainer to bring Numentum to my current organization, and the impact has been immediate.”
BEN ELMS, CHIEF EXECUTIVE OFFICER
“Having a disjointed buyer experience is a leading indicator that their experience as your customer will be similarly dysfunctional. Numentum helps organizations thoughtfully and intentionally acquire the skills to help their people interact with buyers in a predominantly digital-first world.”
Mary Shea, Principal Analyst, ForresterWith every program, we guarantee:
Behavioral Change
Real change doesn’t happen overnight. We integrate best practices into your existing sales processes to bring focus, routine, and accountability.
Customized Curriculum
One size doesn’t fit all. We tailor each program to your business, integrating existing methodologies, technologies, and account strategies at every step.
Activity Sprints
Results through repetition. Exercises between sessions hold leaders and sellers accountable for implementing best practices into their day-to-day.
Interactive Learning
Tell, show, do. Participants learn and practice under live instructor guidance to gain the confidence to execute independently.
Support & Reinforcement
24/7 support. Each customer has their own private, secure, online community to share success and access course materials, playbooks, and messaging templates.
Certification
Track, measure, reward. We provide industry-recognized certification to eligible participants who achieve agreed commercial outcomes.
Key Insights & Trends
74% of B2B buyers state they would switch suppliers if another vendor offered a better buying experience.
→ B2B sales teams must align their engagement strategy with how buyers expect to interact: digitally, efficiently, and in a personalized manner.
70% of the B2B buying journey is completed before a buyer engages with sales.
→ Companies must ensure that their content, messaging, and sales strategies engage buyers well before they directly contact a sales rep.
79% of buyers say personalized engagement based on their company’s needs is a key differentiator.
→ Sales teams must leverage data and insights to provide tailored experiences, ensuring every interaction adds value rather than just pushing a sale.
75% of decision-makers say thought leadership helps them determine which vendors to shortlist.
→ Companies should invest in content marketing, case studies, and industry insights to establish credibility and influence decision-makers early in the sales cycle.
Selling to IT Professionals:
Numentum CIO Report 2025
With so many critical, multifunctional projects on their plates, CIOs' time is limited, and external interruptions to their daily routines can quickly turn into a major setback internally. Understanding these challenges and demands is non-negotiable for any salesperson looking to connect with them.
Change your approach.
Featured Insights
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